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Discovering Functionality and Individuality CES 2013 Update


Technology gurus from all around the globe gathered together in the second week of the New Year to showcase their upcoming products for the 2013 year.


Each technological giant displayed a combination of stunning design with their products. Samsung had an eye-catching display of televisions moving around and Intel created a tree made of laptops. Other industry giants from sound, vision, photography, and other electronic good makes came to exhibit items that they were planning to release on the market.


Although not a large industry giant, the Ranipak staff, arrived at the Las Vegas Convention Center, with series of different product lines lined up for the upcoming year. Instead of creating visual effects with lighting and music in their booth, the Ranipak staff, decided to let their products speak for themselves.


From the TSA friendly, HED line to the adjustable insides of Y.U.M.C camera case messenger, each product can be shaped to fit the things a person might find themselves carrying as life goes onward. Even their laptop sleeves contain extra pockets, handles, and straps, allowing the sleeve to be converted into a carrying case.


CEO, CJ Kim, believes that functionality needs to be useful and enables every individual to achieve their personal best. Different products exist because everyone functions differently. Technology helps brings out every person’s individuality. However, technology that is not user friendly is pointless, so is any type of accessory.


According to Kim, “As a company, just as we respect everyone’s unique individuality, we respect the different products that are on the market. Consequently it is Ranipak’s goal to create backpacks, messengers, and cases that provide protection and organization of all the different electronic and personal products that any individual might carry.”


“Finding a place for everything for everything that makes a person who they are” is the ideal that is behind every Ranipak creation.

2013-CES-show-brochure CES booth 2013

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